Google's New Page Design - Google Test

Google always try to give newer and better ways to search for users. There is a new test that is been carried out by Google. This Google test is available only to selected people. The test they are running is to improve the user interface and to improve the user experience.

The above screenshot shows the new look of the search result 'Twitter'. Each search results are separated and more distinguished. Google is also trying to refine your search results as much as possible to give you a better experience.

If you are looking for a job in certain area, you can refine your search for a particular location as well as for a function.
One more addition to this new interface will be addition of 'Remove Result'. If you like to omit a particular result from the list, you can choose 'Remove Result' so that you don’t need to see that result again in search result. This feature is already available if you are signed in, but Google is trying to make it better.

There are mixed views about this new change in the world of search engine news. One of the drawbacks of this new look is that it gives less information on the screen and this might bring in a need of more scrolling. These new changes in Google are only under test phase and hence there is no scheduled date when they'll be rolling out these changes globally.

Bing vs Google: Anticipation for 2012

Bing has seen a tremendous growth rate in its market share as compared to the giant Google, at least in US. This is seen as emerging of new search engine giant in coming years. The projection done by Mashable suggests that Bing might take over Google in 2012, at least in United States.

Google is still leading the market with more than 60% of market share. Bing, has however seen a rapid growth in these few months. Bing has captured about 30% of market share. In September, Google had controlled about 72% of US market and Bing represented about 10% of market share. In March 2011, Bing’s share rose to 14.3%.

Google has seen a drop in market share of about 3% each month, while Bing has seen a rise in market share of 5% each month. If the constant trajectory is plotted, it is assumed that in January 2012, Bing will overtake Google.

If this happens, there will be all new era in search engine news and updates because users, experts and companies will be looking out for Bing as a benchmark in terms of rankings and advertisings. This can be seen happening since Bing has a real momentum in gain in market share and people will soon see a new search engine giant!

Google Introduces +1 Button

Well we all know about what the like option means. This like option can be viewed from various sites like twitter, youtube videos, blogs etc. Whichever post or any kind of stuff if you like it then you can go the like option. So now all search engines news have emphasized in their blogs about his latest news of +1 button.

Google has updates its Google Social Search so that you can get the most relevant answers to your search queries. You can also get even more information from the people that matter to you more, whether they’re publishing on YouTube, Flickr or their own blog or website. You will get all mixed results based on their relevance. So that is why Google introduced +1 button so you can get to know the recommendations from your friends and from other contacts related to your search.

But this +1 option can be used only if you have a Google profile. You can view all your +1's at one particular place when you use your profile, and delete some which you no longer want to recommend. To see +1’s in your Google search results you’ll need to be logged into your Google Account.

This +1 option has increased the traffic to a particular website both quality and quantity wise. But Google hasn't stopped only on this. They are working on the button so that you can recommend a particular page. We just hope that Google very soon makes search results more personal, interesting and relevant using such +1 option.

A Google A Day : Google Search Engine Puzzle

Imagine coming across a question and finding it difficult to answer. If we don’t know the perfect answer, the first thought which will cross our mind is to log on to Google and try to find the possible answer. Traditional trivia games might have brought in similar situations before us, where copying was not allowed and asking Google was not on the cards either. So, now Google has itself launched a new trivia game where you will be served a question and then the most difficult part follows: the path towards the answer!!

According to various search engine news sources commence of “A Google a Day” just a few days back, is a new daily puzzle where your creativity and problem solving skills will be put to test. The question will be posted everyday on agoogleaday.com and the answers to these will be displayed the very next day in the Times and on agoogleaday.com, which will guide you through the techniques to search and features used to find it.   

Kayak Introduces Hotel Booking

Kayak launches a new and interesting feature for the customers to carry out their hotel bookings. They can now book their hotels directly on the website.

Kayak.com is a travel search site. They provide help to the customers all over the world to find the best travel choices easily by searching the information from hundreds of travel sites at once.

Kayak is now partnering with Travelocity to add a new feature of hotel booking on its website. It gives a direct option to book the hotels of your choice. It provides the customers a perfect comparison of various hotels at the destination of their choice with some basic information like check-in and out date along with rooms to be booked and number of people. This new feature saves time and provides all information at one particular site.

Earlier you had to search for particular hotels in required destination and then go through the website of that hotel for your bookings. But now Kayak search engine has made it much easier. Kayak's also adding the feature to its mobile applications for iPhone, iPad, Android, and BlackBerry and thus is getting flashed in search engine news.

Our users value that we give them choices on where to book, though some people would prefer to complete their purchases without leaving Kayak," CEO Steve Hafner said in a statement.

Google Tool to Block Websites

Google has recently added an update in its search results. This search engine update is to target those websites which you don’t like. These can be sites which are offensive, contain pornographic materials, low quality, etc. This search engine news

was posted on Google's Blog recently.

Here it is how it works.

When you search a query, many results appear. Till now, search results used to show cached and similar options. From this update onwards, users can see 'Block all (example.com) results'. This options when turned on gets connected to your Google Account. 

Here you can confirm your site that needs to be blocked. The number of blocked results appear at the bottom of the search results, which you can see when you turn on an option to 'Show blocked results' This new feature will be available for Chrome 9+, IE8+ and Firefox 3.5+ in google.com but will soon be available to all local domains.

In this update from Google, the Google blog says that the main reason for this update is to give control over the results, get more personalized searches and a good search experience.

Blekko Changes Algorithm for its Search Engine Results

The upcoming search engine, Blekko is a better way to search the web by using slashtags. A slashtag is a tool to filter search results, rather than searching the entire web, a slashtag allows you to search just the sites you want searched.

As Google changed its algorithm for Content Farms which was emphasized in search engine news, similarly Blekko is changing its algorithm for low quality sites. Earlier they had banned about 20 websites but now they are banning 1.1 million websites from its search engines. They are blocking those particular websites which have less content and overflooded with ads.

“Google didn’t actually take anyone out, they just reshuffled the deck,” said Rich Skrenta, chief executive of Blekko. “Instead of demoting these sites to No. 5 or No. 7, we’re just throwing them out.”

Search engines have variety of ways to decide which sites are high-quality and which are low-quality. Google does it algorithmically whereas Blekko uses more involvement of peoples. Examples of the sites Blekko now bans: cheap-refrigerators.net, best-weddinggifts and Boston.diningguide.com.

Blekko is trying its best to debar those websites, which comprise keywords often used by the users so that the websites rank higher, in order to gain income when some user clicks on the ads present on the website.