Jun 6, 2011

Schema.org - Google, Bing & Yahoo Joins for Content Markup

Schema.org is a joint effort taken by search engine giants Google, Bing and Yahoo! to improve search results. Many sites about search engine news and updates are talking about this hot topic trending in. The main reason for the rivals joining hands is to create a common set of HTML tags so that search engines can identify, crawl and index websites in same way.
Schema.org provides set of collection from different streams so that webmasters can use to mark their pages in such a way that it can be understood by these search engines. The complete hierarchy for various Schema items contains different categories in which you can add different tags of the website according to relevance (like book, movie, author, person, place etc.)
Marking up the content of the website as much as possible can help search engines to use your information and to present your page to users in most useful way. It is stated in Schema FAQs that one should markup the content which is visible to visitors of the website.

You can learn more about Schema by checking Schema Getting Started Guide or check the FAQs for more information.

2 comments:

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  2. Google provides a great tool for testing microdata, called the Structured Data Testing Tool, so you can see how your website will appear in search results once you have applied the schema.org tags to your website.

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