According to two new papers that were presented at WSDM (Web Search and Data Mining) Conference 2011, it is said that search results can get personalized. These papers were presented by researchers from Microsoft. This means that by if you are interested in Orange, a brand of France Telecom, and not in fruit, and then you will see results accordingly. This will ensure that you give more clicks on search results as these results are more oriented to your needs.
Some personalized data is already been in use by search engines like the device a user is using, geographical location of the user etc. One of the researchers, Jaime Teevan at Microsoft, says that this can be started by using personalization of searches so that users can be directed to those websites which they have already visited. Search engines could also follow with braver personalization that would suggest related keywords and search results.
One of the findings conclude that instead of using Bookmarks for websites, visitors like to find sites through search queries, even if they have visited these sites earlier.
According to search engine news from internet, Bing is experimenting with the search results so that they can collect data through user’s Facebook account to improve this personalized search. To test this system, researchers used volunteers who were part of this experiment for two months. There was increase in click through by 2.7 times in this period.
However, personalising a result will have its own drawback. For example, personalised searches can narrow down search results too much - only giving pages relevant to the search. And many people will be unreceptive to search engines for these narrow searches. Moreover, user does not want to share all their information with search engines.
This all will need more time and research so that personalised search can be more promising without any flaws.
Some personalized data is already been in use by search engines like the device a user is using, geographical location of the user etc. One of the researchers, Jaime Teevan at Microsoft, says that this can be started by using personalization of searches so that users can be directed to those websites which they have already visited. Search engines could also follow with braver personalization that would suggest related keywords and search results.
One of the findings conclude that instead of using Bookmarks for websites, visitors like to find sites through search queries, even if they have visited these sites earlier.
According to search engine news from internet, Bing is experimenting with the search results so that they can collect data through user’s Facebook account to improve this personalized search. To test this system, researchers used volunteers who were part of this experiment for two months. There was increase in click through by 2.7 times in this period.
However, personalising a result will have its own drawback. For example, personalised searches can narrow down search results too much - only giving pages relevant to the search. And many people will be unreceptive to search engines for these narrow searches. Moreover, user does not want to share all their information with search engines.
This all will need more time and research so that personalised search can be more promising without any flaws.
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