Google to remove I'm Feeling Lucky Button?

Google is testing few new changes in its new interface for the search engine. Inspired by Bing, Google is now removing "I'm feeling Lucky" button from the home page. Many users these days do not use "I'm feeling lucky" button. Considering that this is no longer used by many users, Google is considering removing the button. Another change according to various search engine news is that Google is making is to making prominent its search button, however most users might not find it useful in Instant mode.

The cached and similar buttons are also not used by many users. Therefore Google is planning to put these buttons in the Instant Preview box, so they are more difficult to find. These changes are been tested on Google Finland and if Google find interesting results from this test, Google might roll it out on global scale.

Schema.org - Google, Bing & Yahoo Joins for Content Markup

Schema.org is a joint effort taken by search engine giants Google, Bing and Yahoo! to improve search results. Many sites about search engine news and updates are talking about this hot topic trending in. The main reason for the rivals joining hands is to create a common set of HTML tags so that search engines can identify, crawl and index websites in same way.
Schema.org provides set of collection from different streams so that webmasters can use to mark their pages in such a way that it can be understood by these search engines. The complete hierarchy for various Schema items contains different categories in which you can add different tags of the website according to relevance (like book, movie, author, person, place etc.)
Marking up the content of the website as much as possible can help search engines to use your information and to present your page to users in most useful way. It is stated in Schema FAQs that one should markup the content which is visible to visitors of the website.

You can learn more about Schema by checking Schema Getting Started Guide or check the FAQs for more information.

Google Architecture

Google Search Engine works upon its own algorithm to present the results for every search query. The algorithms are kept secret but there are certain rules which are followed and need to be understood keeping the website optimization in view. Following is a generalized working of Google’s search engine.


Google Architecture: Web crawling is carried out by several distributed crawlers.

Indexing is done in three fundamental steps.

1. Parsing
2. Indexing documents into Barrels
3. Sorting

Then the ranking system comes into play. Google maintains much more information than any other typical search engines like Yahoo & Bing. Every hit list contains position, font and capitalization info. Google’s ranking system is designed such that no particular factor is given too much focus. For a single word query google will look at the hit list for that keyword. The hits are considered as different types (title, anchor, URL, plain text large font, plain text small font….) where each has its own type-weight.

Google is successful in giving the most relevant results for different search queries because of such control measures and filter processes. So according to Google search engine news, keep it simple and original to rank better in their search results.