Russian Internet Web Search Engine Enters Turkish Market

Yandex is a Russian internet web search engine and it is planning to enter the Turkish market. The plan includes a launch of Turkish version of search engine including widgets and services related to Turkish web users.


Yandex's chief executive, Arkady Volozh said that Turkey has a dynamic population and a promising market. So it was their obvious choice for being the 5th country where Yandex would start their operations.


Google is already one of the leading international search engines in Turkey and Yandex plans to have an approximate 10 to 20% of the market in Turkey in next few years.

Google Removes .co.cc domains from natural listings

Few weeks back Google reported that it has deleted around 11 million .co.cc sub domains from the search listing. The issue with these sites was regarding spamming which led this giant to consider their listing against authentic and genuine domains.

Various companies offered these .co.cc domains for free or at cheaper prices compared to other domains. Because of these reasons there were many spamy websites which were ranking higher against other genuine domains. Many companies also offered .co.cc domains and are classed as 'freehost' by Google and therefore, exercised their right to block these domains. These .co.cc domains were been registered in 1000s with Korean company offering 15000 sub domains for about $1000. That accounts roughly to about 5,741,810 different accounts, with a total of 11,403,223 domains registered to date.

The Anti-Phishing Working Group also reported some 5000 phishing attacks from .co.cc domains in last six months of 2010 alone. You can check this at Google Online Security Blogpost This search engine news is all over the internet and many .co.cc domains are been affected. It has also been advised to contact the bulk sub-domain provider if Google Safe Browsing shows a warning for the website you own.

Google to remove I'm Feeling Lucky Button?

Google is testing few new changes in its new interface for the search engine. Inspired by Bing, Google is now removing "I'm feeling Lucky" button from the home page. Many users these days do not use "I'm feeling lucky" button. Considering that this is no longer used by many users, Google is considering removing the button. Another change according to various search engine news is that Google is making is to making prominent its search button, however most users might not find it useful in Instant mode.

The cached and similar buttons are also not used by many users. Therefore Google is planning to put these buttons in the Instant Preview box, so they are more difficult to find. These changes are been tested on Google Finland and if Google find interesting results from this test, Google might roll it out on global scale.

Schema.org - Google, Bing & Yahoo Joins for Content Markup

Schema.org is a joint effort taken by search engine giants Google, Bing and Yahoo! to improve search results. Many sites about search engine news and updates are talking about this hot topic trending in. The main reason for the rivals joining hands is to create a common set of HTML tags so that search engines can identify, crawl and index websites in same way.
Schema.org provides set of collection from different streams so that webmasters can use to mark their pages in such a way that it can be understood by these search engines. The complete hierarchy for various Schema items contains different categories in which you can add different tags of the website according to relevance (like book, movie, author, person, place etc.)
Marking up the content of the website as much as possible can help search engines to use your information and to present your page to users in most useful way. It is stated in Schema FAQs that one should markup the content which is visible to visitors of the website.

You can learn more about Schema by checking Schema Getting Started Guide or check the FAQs for more information.

Google Buys Sparkbuy

Google has recently made an acquisition recently with a shopping website Sparkbuy. Sparkbuy is a product comparison and shopping search engine. Even though there is no such official announcements from Google, Sparkbuy have updated this acquisition on their website. They have also twitted about this.

It is said that Google will use the expertise and technology to make Google shopping results more efficient and user friendly. The Sparkbuy team will be joining Google’s Kirkland, WA office.
Sparkbuy was founded by Dan Shapiro in 2010 and the company successfully raised about 1 million USD for their development and comparison software. Any search engine news has not yet disclosed the amount of this deal still now.

The service of Sparkbuy is now closed, as a result of acquisition.

Google's New Page Design - Google Test

Google always try to give newer and better ways to search for users. There is a new test that is been carried out by Google. This Google test is available only to selected people. The test they are running is to improve the user interface and to improve the user experience.

The above screenshot shows the new look of the search result 'Twitter'. Each search results are separated and more distinguished. Google is also trying to refine your search results as much as possible to give you a better experience.

If you are looking for a job in certain area, you can refine your search for a particular location as well as for a function.
One more addition to this new interface will be addition of 'Remove Result'. If you like to omit a particular result from the list, you can choose 'Remove Result' so that you don’t need to see that result again in search result. This feature is already available if you are signed in, but Google is trying to make it better.

There are mixed views about this new change in the world of search engine news. One of the drawbacks of this new look is that it gives less information on the screen and this might bring in a need of more scrolling. These new changes in Google are only under test phase and hence there is no scheduled date when they'll be rolling out these changes globally.

Bing vs Google: Anticipation for 2012

Bing has seen a tremendous growth rate in its market share as compared to the giant Google, at least in US. This is seen as emerging of new search engine giant in coming years. The projection done by Mashable suggests that Bing might take over Google in 2012, at least in United States.

Google is still leading the market with more than 60% of market share. Bing, has however seen a rapid growth in these few months. Bing has captured about 30% of market share. In September, Google had controlled about 72% of US market and Bing represented about 10% of market share. In March 2011, Bing’s share rose to 14.3%.

Google has seen a drop in market share of about 3% each month, while Bing has seen a rise in market share of 5% each month. If the constant trajectory is plotted, it is assumed that in January 2012, Bing will overtake Google.

If this happens, there will be all new era in search engine news and updates because users, experts and companies will be looking out for Bing as a benchmark in terms of rankings and advertisings. This can be seen happening since Bing has a real momentum in gain in market share and people will soon see a new search engine giant!

Google Introduces +1 Button

Well we all know about what the like option means. This like option can be viewed from various sites like twitter, youtube videos, blogs etc. Whichever post or any kind of stuff if you like it then you can go the like option. So now all search engines news have emphasized in their blogs about his latest news of +1 button.

Google has updates its Google Social Search so that you can get the most relevant answers to your search queries. You can also get even more information from the people that matter to you more, whether they’re publishing on YouTube, Flickr or their own blog or website. You will get all mixed results based on their relevance. So that is why Google introduced +1 button so you can get to know the recommendations from your friends and from other contacts related to your search.

But this +1 option can be used only if you have a Google profile. You can view all your +1's at one particular place when you use your profile, and delete some which you no longer want to recommend. To see +1’s in your Google search results you’ll need to be logged into your Google Account.

This +1 option has increased the traffic to a particular website both quality and quantity wise. But Google hasn't stopped only on this. They are working on the button so that you can recommend a particular page. We just hope that Google very soon makes search results more personal, interesting and relevant using such +1 option.

Google Fights Against Content Farms

Google is making drastic changes in its algorithm for search engine results. It has decided to demote the ‘low quality’ or ‘shallow websites’ from the search engine results. After getting to know this action it is been updated in various search engine news.

Google is mainly targeting “content farms”- a company that generates large amount of textual content through various articles, which is created to generate traffic and advertising revenue. The changes, which will affect around 12% of Google search queries in US.

"This update is designed to reduce rankings for low-quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not very useful," said Amit Singhal, a Google fellow, and Matt Cutts, head of the company's spam-fighting team in the blog post titled - Finding more high-quality sites. This implementation will definitely benefit the high quality sites which have original content and information on various related topics to improve their rankings.

After all this Google is in poor health because of black hat SEO practices and content farms complaints from users. As and when Google implements this new change, the high quality website owners will be very much satisfied and google will also be able to gain more faith from its users all over world.

Google Social Search Update

Recently Google announced an update for Google social search. This new update needs the user to get logged on to Google before he/she searches a term. Google has started making and is supposed to appear in the coming week.

When you search a term in Google, search results will also show content that are shared by your friends. For example, if you search the term 'climbing Kilimanjaro' and your friend has a blog about the same, then the search results will show the blogpost results from that friend.

This also includes updated from sites like Twitter and other social sites. Google will include all those updates that are public and are easy to crawl. However, this update excludes the sites like Facebook because status updates and other posts are not public.

This search engine news have however created some concern about publicising some content on these social sites. Many people would not like everybody to know what they have posted publicly. Google has however enabled an option for user. This will help user to control their Google profile and allow them to connect or disconnect the accounts that they want.

Bing more Accurate than Google

A recent study was done by Hitwise showed that Bing and Yahoo! Search have higher success rates as compared to their rival search engine, Google. This study was done in US for 4 weeks in the month of January. About 10 million users were surveyed for this data.

The results show that there is a significant rise of about 21% in MOM (month-over-month) percentage change for Bing users. The share of Bing increased from 10.6% to 12.81%

  

 Also the success rate for Bing and Yahoo! Search are highest for the month of January. The success rate, according to Hitwise is measure of visit to a website after the search query is done. For both the search engines,


Bing and Yahoo!Search, more than 81% of the searches executed resulted in visit to a website, whereas, Google achieved a sucess rate of 65%.

Also there is a shift in the trend of the search keywords used. The long term keywords were up 5% from December 2010 to January 2011. The short keyword phrases, i.e. one, two or three words keywords shows decreasing percentage of searhces, as compared to long term keywords like five, six, seven or eight keywords term.





After the data was released, Matt Cutts, from Google seemed skeptical about the survey. On Google Buzz, he stated that 'successful search' was less accurate term to use as compared to 'left the site after searching'.

Recently Bing being accused by Google, new releases of Games on Bing, and Hitwise statistics, it seems that Bing is all on the search engine news this year. But for a giant competitor like Google, Bing still has a tough task to compete Google in terms of searches and market share.

Google Accuses Bing for Cheap Imitations

                Google after its sting operation claims that Bing is cheating and copying its search results. Bing keeps an eye on what people search for on Google, and then they select the sites from Google’s results, and then use that information to improve Bing’s own search listings.

                 Apparently, Google’s engineers set up random results for certain terms like‘hiybprqag’‘mbzrxpgjys’ ‘indoswiftjobinproduction’. Among them was ‘hiybprqag’, a gibberish word pointing to a Los Angeles theater seating plan. Google then observed that their results started appearing in Bing within few weeks.

            Approximately at the end of May, Google observed that Bing was performing quite good returning the identical sites that Google would list, when someone would enter unusual misspellings. Google observed it in some cases like ‘torsoraphy’.

             As Google claims all this charges on Bing, Bing doesn't deny this.

The Bing engineering team has been working hard over the past few years to give the best search results which are relevant as well as of good quality for the users. They even add that this is their chief objective which they look in on daily basis.

             Bing uses over 1,000 different signals and features in the ranking algorithm. A small piece of that is click stream data which they collect from some of their customers, who keep on sharing mysterious data as they follow the web in order to help us show improvements in our search results.

              Although Google and Bing have been in cold war for so many years, by making claims in its blog Google is now in a war front with Bing. Due to this war Google and Bing are the highlights of search engine news.

Google Launches "Google Art Project"

          Google has launched a unique Google Art Project which gives a detailed view of paintings. It also gives a link directly to art project from Google’s homepage.

           Google announced in their official Google blog that they have bought their street view technology into the art museums sections. You can have an experience of virtually being present at the museums. Google has invented a new vehicle called "Trolley" which helps to move around the museums, streets, interior parts etc. Its gives a maximum zoom feature with 360 degree views.

            You can find a stunning collection at one particular place given by about 400 artists. The superb collection includes high resolution images of famous 17 museums like The Metropolitan Museum of Art and MoMA in New York, The State Hermitage Museum in St. Petersburg, Tate Britain & The National Gallery in London, Museo Reina Sofia in Madrid, the Uffizi Gallery in Florence and Van Gogh Museum in Amsterdam and more than 1000 other images.

            Google has also included another feature named "Create an Artwork Collection" feature in Art Project. It allows users to save specific views of artwork they like and can create a personal collection of artwork images which can be shared with family, friends and users. They can also add comments to each artwork.

           Google yet wants to increase this project on a wider level by adding more and more museums and paintings to this art project as soon as possible which would thus create a greater interest of people into it. This would definitely reduce the trouble of going into crowd of people and help you watch the paintings at your leisure.

You can catch with the latest upcoming updates on search engine news.