A recent study was done by Hitwise showed that Bing and Yahoo! Search have higher success rates as compared to their rival search engine, Google. This study was done in US for 4 weeks in the month of January. About 10 million users were surveyed for this data.
The results show that there is a significant rise of about 21% in MOM (month-over-month) percentage change for Bing users. The share of Bing increased from 10.6% to 12.81%
Also the success rate for Bing and Yahoo! Search are highest for the month of January. The success rate, according to Hitwise is measure of visit to a website after the search query is done. For both the search engines,
Bing and Yahoo!Search, more than 81% of the searches executed resulted in visit to a website, whereas, Google achieved a sucess rate of 65%.
Also there is a shift in the trend of the search keywords used. The long term keywords were up 5% from December 2010 to January 2011. The short keyword phrases, i.e. one, two or three words keywords shows decreasing percentage of searhces, as compared to long term keywords like five, six, seven or eight keywords term.
After the data was released, Matt Cutts, from Google seemed skeptical about the survey. On Google Buzz, he stated that 'successful search' was less accurate term to use as compared to 'left the site after searching'.
Recently Bing being accused by Google, new releases of Games on Bing, and Hitwise statistics, it seems that Bing is all on the search engine news this year. But for a giant competitor like Google, Bing still has a tough task to compete Google in terms of searches and market share.
The results show that there is a significant rise of about 21% in MOM (month-over-month) percentage change for Bing users. The share of Bing increased from 10.6% to 12.81%
Bing and Yahoo!Search, more than 81% of the searches executed resulted in visit to a website, whereas, Google achieved a sucess rate of 65%.
Also there is a shift in the trend of the search keywords used. The long term keywords were up 5% from December 2010 to January 2011. The short keyword phrases, i.e. one, two or three words keywords shows decreasing percentage of searhces, as compared to long term keywords like five, six, seven or eight keywords term.
After the data was released, Matt Cutts, from Google seemed skeptical about the survey. On Google Buzz, he stated that 'successful search' was less accurate term to use as compared to 'left the site after searching'.
Recently Bing being accused by Google, new releases of Games on Bing, and Hitwise statistics, it seems that Bing is all on the search engine news this year. But for a giant competitor like Google, Bing still has a tough task to compete Google in terms of searches and market share.
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