Google is making drastic changes in its algorithm for search engine results. It has decided to demote the ‘low quality’ or ‘shallow websites’ from the search engine results. After getting to know this action it is been updated in various search engine news.
Google is mainly targeting “content farms”- a company that generates large amount of textual content through various articles, which is created to generate traffic and advertising revenue. The changes, which will affect around 12% of Google search queries in US.
"This update is designed to reduce rankings for low-quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not very useful," said Amit Singhal, a Google fellow, and Matt Cutts, head of the company's spam-fighting team in the blog post titled - Finding more high-quality sites. This implementation will definitely benefit the high quality sites which have original content and information on various related topics to improve their rankings.
After all this Google is in poor health because of black hat SEO practices and content farms complaints from users. As and when Google implements this new change, the high quality website owners will be very much satisfied and google will also be able to gain more faith from its users all over world.
"This update is designed to reduce rankings for low-quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not very useful," said Amit Singhal, a Google fellow, and Matt Cutts, head of the company's spam-fighting team in the blog post titled - Finding more high-quality sites. This implementation will definitely benefit the high quality sites which have original content and information on various related topics to improve their rankings.
After all this Google is in poor health because of black hat SEO practices and content farms complaints from users. As and when Google implements this new change, the high quality website owners will be very much satisfied and google will also be able to gain more faith from its users all over world.
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